AI Insights · Timothy · July 2023
Top 5 Fashion Games on iOS in the UK: Q2 2023 Performance
In Q2 2023, the top 5 fashion games on iOS in the UK showcased varied performance in terms of downloads, revenue, and active users. Find out how each game fared this quarter.
In Q2 2023, the top 5 fashion games on iOS in the United Kingdom demonstrated diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance:
Project Makeover saw its revenue fluctuate throughout the quarter, starting at approximately $81.7K and peaking at around $90.9K in the first week of April, before dipping to $63K by mid-June. Downloads for the game experienced a notable peak at 20.5K in early April but generally hovered between 12K and 19K. Weekly active users began at roughly 105K, climbed to 130K in mid-May, and ended the quarter at approximately 104K.
Covet Fashion: Dress Up Game experienced a revenue increase from $8.7K at the end of March to a peak of $30.7K in mid-May, before stabilizing around $15K-$18K toward the end of the quarter. Downloads remained relatively stable, ranging from 500 to 1K per week. The game maintained around 10K weekly active users, with minor fluctuations throughout the quarter.
RuPaul's Drag Race Superstar had a steady revenue stream, starting at $5.2K and peaking at nearly $7.1K in late May and late June. Downloads were relatively low, peaking at 1.4K in late May and declining to 223 by the end of June. Weekly active users saw a peak of 8.4K at the end of May but dropped to 5.1K by the end of June.
SuitU: Fashion Avatar Dress UP showed an upward trend in revenue, starting at $2.7K and peaking at $7.8K by the end of June. Downloads were highest in mid-April at 4.5K but dropped to 1.9K by the end of June. Weekly active users increased from approximately 5.8K at the end of March to a peak of 16.2K in early June, ending the quarter at around 14.6K.
MovieStarPlanet had relatively stable revenue, ranging from $3.5K to $5.5K throughout the quarter. Downloads peaked at 1.5K in early April and generally stayed between 700 and 1K. Weekly active users hovered around 6K, with minor dips and peaks, ending the quarter at approximately 5.4K.
For more detailed insights and data on app performance, visit Sensor Tower.
